GenCell unveils vision for GreenFSG circular energy economies in …

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GenCell Energy’s new system, synthesizing green ammonia solely from water, sunlight, and air, promises to redefine the production and consumption of clean energy globally.
By MAAYAN JAFFE-HOFFMAN
DECEMBER 7, 2023 20:48
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GenCell EVOX (photo credit: GENCELL)
GenCell EVOX
(photo credit: GENCELL)
Israel’s GenCell Energy presented Thursday at the Amazon Web Services (AWS) Clean Energy Accelerator (CEA) Innovation Showcase on the sidelines of COP28, sharing its vision to enable GreenFSG circular energy economies.

FSG stands for fueling, storing, and generating.

In a video presentation, GenCell CEO Rami Reshef said, “We are on a journey for our R&D efforts to enable GreenFSG self-contained circular economies that will produce and store clean ammonia and generate energy on-site wherever power is needed, fully eliminating fuel transport OPEX [operational expenditures] and emissions.”

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Specifically, GenCell envisions a shift in the energy landscape through its innovative Water2Power technology. This system, synthesizing green ammonia solely from water, sunlight, and air, promises to redefine the production and consumption of clean energy globally. The transformative nature of this technology lies in its ability to establish self-contained circular economies with zero emissions.

A huge step forward for sustainabl fuel production
The company explained that these economies not only produce and store ammonia as a sustainable fuel source but also harness the generated power on-site by extracting hydrogen from the ammonia. It said that GenCell’s approach paves the way for a revolutionary paradigm in clean energy production and consumption.

GenCell CEO Rami Reshef (credit: Adrian Desta)
GenCell CEO Rami Reshef (credit: Adrian Desta)
GenCell had planned to send representatives to COP28 but pulled out because of the Hamas war. AWS allowed Reshef, whose company was one of 15 selected to be featured in Dubai, to present via video. An AWS staffer hosted a booth at the AWS event.

GenCell is already a leading provider of hydrogen and ammonia to-power solutions. It is best known for its green-indep