Leo Burnett India Mumbai leads all of APAC with 17 finalists in the 2023 ONE Asia Creative Awards, the fast-growing regional awards program and part of The One Club for Creativity. India is also the country with the most finalists, collecting 23 this year.
Leo Burnett India’s finalists selections are for five entries on behalf of four clients. They include six finalists working with Wavemaker India Mumbai for “#BRINGBACK2011” on behalf of Oreo, five with Prodigious Mumbai are for Airtel “Airtel175”, three for Pepsico Lay’s “Smart Farm”, two for Burger King “The Great Celebrity Hack”, and one for Pepsico Lay’s “The Biochar Project”.
BBDO India Mumbai has two ONE Asia 2023 finalists, both for “See the Signs #ShareTheLoad” on behalf of P&G India – Ariel.
Rounding out the ONE Asia 2023 finalists from India with one each are Brandcare Medical Advertising and Consultancy Mumbai working with Dr. Suresh Saravdekar Mumbai and Amit Gavathe Mumbai for Keshav Srushtee “Gram Health Locket”; Lador & Fitch Mumbai for Full’r “Eat Like No One’s Watching”; Ogilvy Gurgaon for Coca-Cola India “Stump Cam”; and Subhajit Mukherjee Mumbai with Wunderman Thompson Kolkata for Exide Industries “India Moves on Exide – The Moving Canvas”.
India has the most ONE Asia 2023 finalists with 23, followed by Philippines with 20, Australia and Singapore with 19 each, Japan with 16, mainland China with 13, Thailand with eight, South Korea with seven, Hong Kong SAR-China with five, Taiwan-China with four, Vietnam with three, and Indonesia with two.
The complete list of ONE Asia 2023 finalists can be viewed here.
Winners will be announced online on December 12, 2023.
ONE Asia is part of The One Club’s renowned Global Creative Rankings. ONE Asia awards won by agencies and brands now gain them international recognition, and corresponding points contribute to regional and global network and holding company global rankings totals.
The One Club for Creativity – home of The One Show, ADC Annual Awards Art Directors Club of Europe (ADCE), ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organisation, whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organisation’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.